On billing for communications services...
It is worth reading
The basic messaage is that there are big advantages in flat-rate in
communications, the historical trend always goes that way. Among other
things there is some evidence that people are even willing to pay a premium
to get some certainty in how much they will be billed, to avoid nasty
I do not think this is in contradiction to some of what is being said. But I
think it shows some of the medium or long term limits.
Micro-billing for communications is probably a bad idea in the end. As David
Cleevely of www.analysys.com said some time back: we are on the second half
of the chess-board. I am still amazed how many companies each want a bit of
the money when you send a twenty character SMS between two roaming phones.
And they also include companies like Mach who do mobile clearing. The
control and business overheads that that involves... On the other hand I
think I saw the beginning of flat-rate mobile in the US last time I was
Having various flat-rate tariff levels with warning indicators when
exceeding global (or some kind of smoothed) consumption is probably the way
to go. Hey, what am I saying: that is roughly what I see around me.<g>
Except some of the control measures (like giving customers damaged goods
such as an always-on but dynamic address) are probably not that friendly.
They even discourage innovation and increased usage! But we have been there